Khyber Pakhtunkhwa

Media for the children by the children

A couple of weeks ago HCR Pakistan held a competition with boys and girls from the government primary school in a village near Charsadda. The competition got children thinking about sickness and how to prevent it – especially Covid-19.

Typically, during this time of year, children get more sickness. The community health worker told us that children suffer a lot from typhoid, diarrhea, gastro-diseases and tapeworm. Covid-19 adds to the risk, especially after the schools re-opened at the end of summer. The health worker also noticed that families and children were not following the Covid-19 health guidelines.

The community volunteers from HCR’s local partner, New Dawn, decided to revitalise families’ awareness around handwashing and hygiene. So, the created audio slots on social media and the local FM station which primarily addressed the adults. They wondered what the most effective media would be to engage children. We know from experience that media messages are most effective when community members are involved in creating them. After consultation with HCR Pakistan, New Dawn decided to hold a painting competition for primary school age children, to create pictures about the importance of handwashing, especially after using the toilet. It was community-centred media, but not as we know it!

Children in Majukay creating a hygiene poster

Children in Majukay creating a hygiene poster

In a major first for this community, girls were allowed to participate in the competition alongside boys. The first prize went to one of the boys and the second prize was awarded to a class 4 girl.

A student who got the first prize said, "I did not know how important it was to wash hands for our healthy lives. From now on I will tell my family the importance of handwashing and hygiene.”

Art was previously been considered a low priority for childrens’ education but this looks set to change, as we heard from school staff members:

The school principal said:

“we did not realize how talented our children are.​ Through this painting competition, we also learned a lot. We’ve decided to start a new period in our weekly schedule to promote painting.”

Teacher #1: This was the first time we have experienced such an activity "learning in fun". our students also learned about competition.

Teacher#2: We need more such activities in the future as girls and boys loved it and learned about [Covid-19 hygiene rules].

Competition entries on display

Competition entries on display


Localising the international response to Coronavirus

In a health crisis, fear can spread faster than a virus, and with that, the potential for hatred and violence. Clear, actionable and trustworthy communication is essential to combat this. It is also essential for service providers and government officials to listen.

“We didn’t realize that our voice was so effective and strong!”

Change is happening and its infectious! The development changes we have seen in the last few months in Majukay, a community in Charsadda, Pakistan, were almost unimaginable 4 years ago when the community members set ambitious goals for being a healthy thriving society. It feels like a corner has been turned, and the change is gaining momentum.

Light in the Darkness: Communities come together

In the shadow of the brutal massacre of 145 children and staff at a school in Peshawar last week by Taliban militants, Muslim and Christian communities in a town in Khyber Pakhtunkhwa, Pakistan, have come together to light candles for the slain and to celebrate the birth of Isa or Jesus, revered by both communities.

In a project, spearheaded by HCR Pakistan, where the two communities are working together to use media to tackle health and social issues and build community cohesion, church and mosque leaders along with members from both communities remembered the families affected by the tragedy and spoke of the need for peace and harmony.  While the pastor announced that they would not celebrate Christmas this year in the light of the murders, an Imam said that his community had brought a cake to celebrate the birth of Isa and that they must celebrate.

A Muslim community radio station in the UK, Awaz FM, joined the event live to report on the interfaith gathering and to discuss the deep grief felt by all Pakistanis at this time.  They were joined by the mayors of High Wycombe and Slough, Cllrs Khalil Ahmed and Shafiq Chaudhry, who praised the organisers of the event, saying more events of this nature were needed to foster peace and understanding among Pakistani communities.